Many product providers may think that the product and its performance is more important than what the packaging looks like, but the product packaging can play a role in the success or failure of the sales of the product.
Here are some products sold in cold storage. I saw several products that actually it was same but it has different prices. Why? after looking around for many products in cold storage, I've already found the answer, why it has the different price. because some have more interesting packaging than the others. that's why I said that artistic and good packaging has an important role in selling products.
the are same products of jasmine rice, once has very simple packaging, without any interesting color or design. the logo also looks very old. on the other side, the second product has interesting red color packaging with more interactive and well-organized design. The second product looks more high quality than the first product, so the product provider is not afraid to set prices higher.
2.
same mocha frappuccino but the Starbucks one is SGD4.30 more expensive than Nescafe. i have ever drink these two before, and the taste both also nice and there is no big difference. Nescafe is cheaper than Starbucks because Starbucks packaging is using bottle than Nescafe only using can, Starbucks bottle looks very nice and more elegant than Nescafe, furthermore Starbucks logo also nice and famous, so people never think twice to buy Starbucks than Nescafe although it is more expensive
3.
the first cashew nut has more interesting packaging. it shows the real roasted cashew nut, so it looks more delicious and attracts buyers. the contrast of color also good, attractive and the design looks well-organized. the design of the second cashew nut is boring. the color looks monotone and I think it is not really matched to use in food packaging.
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